As fantastic as this sounds, you can’t really shake off the feeling that Go Cubes is just a fun way of marketing brain-enhancing drugs. But that’s the perception Brandt and Woo are trying hard to fight. They want to make nootropics – chemical supplements that make people smarter and more alert – user-friendly, so that’s why they’ve chosen to package them as candy instead of pills.
虽然听起来很棒,但或许你还是觉得“来一块”不过是用巧妙的方式推销一种提神醒脑的药物罢了——换汤不换药。但是这一观念正是勃兰特和伍所渴望打破的。他们希望能生产出一种增强智力和反应力又对人体无害的益智食品。在产品包装上,他们用糖果包装取代了原来的药片包装,也是出于这样的考虑。